After selling out of the first printing of The Evergleam Book in 40 days, we finally have the second printing back in stock for the 2020 Holiday Season!
The Evergleam Book tells the story of the 1959 debut of the aluminum Christmas tree by the Aluminum Specialty Company of Manitowoc, Wisconsin. By the mid-1960s, the Evergleam had sky-rocketed to meteoric heights of popularity, before suddenly plummeting into the annals of Christmases past. When the Aluminum Specialty Company shut its doors forever, all company records were lost, including the fascinating story of this truly American Space Age Christmas tree. . . until now.
With Theron Georges as your guide, you’ll explore Evergleam’s hometown, you’ll meet and reminisce with the people who made Evergleams famous, and you’ll discover the entire sparkling line of Evergleam aluminum Christmas trees.
The 60th Anniversary Deluxe Edition is packed with extremely rare and never before seen ephemera including: original instruction sheets, heirloom family photographs, period newspaper clippings, vintage magazine advertisements, official marketing materials, and an assortment of packaging inserts. The Evergleam Book is the encyclopedia of Evergleam you’ve been waiting for!