The Wonderful World of Evergleam

By Theron Georges

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Completely New!

Celebrate the 60th Anniversary of the Evergleam aluminum Christmas tree with us!

The Wonderful World of Evergleam is a unique and historic book that tells the story of the 1959 debut of the aluminum Christmas tree by the Aluminum Specialty Company of Manitowoc, Wisconsin.

This holiday tree would become synonymous with truly American Space Age style and Mid-Century Modern design.

Aluminum Specialty Company is no longer in business and all company records and publications have since been lost. After several years of researching and curating an outstanding collection, I have reconstructed a complete catalog of nearly every item ever produced by Evergleam from 1959-1971. Never before have all 120 plus products been systematically and meticulously cataloged within one publication

The Wonderful World of Evergleam includes a comprehensive gallery of full-color portraits of every style and color of tree, color wheel, and rotating stand ever produced by Aluminum Specialty. In addition, there is an archive of extremely rare and often unseen ephemera such as instruction sheets, merchandising tags, quality assurance slips, and other packaging inserts.

 The book is a completely immersive multimedia experience engaging the reader through sight and sound! I have partnered with Spotify to include an online listen-along playlist for the reader to accompany the portraits of Evergleam aluminum Christmas trees.

We truly hope that you will fall in love with Evergleams all over again through

The Wonderful World of Evergleam!

All About The Book

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Inspiration For The Book

In 2004, Season's Gleamings — the landmark book about aluminum Christmas trees by John Shimon and Julie Lindemann — captured the imaginations of readers around the world. I believe that it was single-handedly responsible for the en masse renaissance of the Evergleam aluminum Christmas tree in the United States. 

But it left me craving even more detailed information about Evergleam aluminum Christmas trees. As I started collecting my own Evergleams, starting with a Silver Fountain and Deluxe Turbo Projector happened upon at a second-hand store in downtown San Antonio, I was disappointed at the lack of access to much detailed and precise information about Evergleams. What was their story? Who were the people that made them? How many different styles and colors were produced? What were their numbers? What about the color wheels? This was the beginning of The Wonderful World of Evergleam.

After years of researching and collecting, and for the first time ever in history, The Wonderful World of Evergleam is a reconstruction of a complete catalog of nearly every product ever produced under the Evergleam trademark contained within one publication. And so much more!

The collection is not the largest in the world; however it is assuredly one of the finest — as it contains at least one specimen of every known type ever produced by Aluminum Specialty — minus one. This collection has been promised to the Wisconsin Historical Museum in Madison.

Even today, the community is hunting for and discovering heretofore unknown products. For me, the most wonderful thing about Evergleams is indeed the community.

I invite you to share my passion for Evergleam aluminum Christmas trees through The Wonderful World of Evergleam. (Photo: Courtesy of Wisconsin Historical Museum and Ron Dennis)

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Behind The Scenes

The Perfect Gift

Looking for a unique and fabulous gift for somebody special? The Wonderful World of Evergleam is the perfect gift for those interested in Mid-Century Modern design, Space Age style, Retro Holidays, American Kitsch, and Evergleam aluminum Christmas trees! Limited production First Edition!

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